The Latest Social Media Updates For Tattoo Artists
- Mia Parziale
- Aug 5
- 4 min read
Hey artists! More platform updates are popping up that could impact how we share our work and connect with clients. Here's what's new and why it might matter to you.
Instagram's Analytics Just Got Way More Detailed
Instagram is rolling out some seriously detailed analytics that'll help you understand your audience a lot more than before. Here's what's coming:
Pinpoint engagement timing - You'll see the exact moment viewers liked your Reels. This means you can identify which part of your video resonates most. Is it the stencil placement, the line work, or that final reveal?
Carousel performance breakdown - Finally, you'll know which slide in your carousel performs best. Was it the new tattoo photo, picture of yourself, or that close-up detail shot that got people engaged?
Post-specific demographics - Instead of just seeing your overall follower demographics, you'll get breakdowns for individual posts. This is BIG for understanding which types of content attract different age groups or locations.
Content that converts followers - See exactly which posts turn viewers into followers. This data will help you create more content that GROWS your client base.
"Viewers" replaces "Accounts Reached" - The new metric focuses on who actually viewed your content rather than just who it was shown to, giving you clearer insight into the engagement.
Instagram Updates That Affect Your Content Creation
Instagram Edits gets official reach boost confirmation - Adam Mosseri (Instagram's head) confirmed that using Instagram's editing app does help your content reach more people. It's a small boost, but every bit helps when you're trying to get your work seen.
Major Edits upgrades - Six new features dropped including that silence-cutting tool, custom audio imports, 150 new fonts for text overlays, and longer audio tracks.
Going Live now requires 1,000 followers - Instagram raised the bar for live streaming. If you're close to that number, this might be motivation to focus on growing your follower count to access live consultations or Q&As.
Search ads are coming - While still in development, Meta is working on search ad products. This could eventually give tattoo artists new ways to reach people searching for specific styles or artists in their area.
TikTok's New Tools for Better Content Strategy
Smarter retargeting without tracking - TikTok is testing new ways to retarget website visitors without traditional tracking pixels. This could make it easier to reconnect with people who've visited your booking page or portfolio site.
Content gap filling - A new search feature (currently iOS only) lets users create text posts about topics that aren't well-covered on the platform. This could be your chance to fill gaps in tattoo education or niche style discussions.
"Content Check" before posting - TikTok is testing a feature that warns creators if their video might not make it to the For You page before they post it. This could save you from posting content that won't get seen.
TikTok Pro launches in Europe - While this ad-free, stripped-down version is EU-only for now, it shows TikTok is experimenting with different user experiences that focus on positive content.
Other Platform Updates
YouTube collaboration features - YouTube is testing tools that let creators collaborate on videos and share audiences. This could open up opportunities for tattoo artists to partner with other creators, from other artists to lifestyle influencers.
Reddit aims to compete with Google - Reddit is positioning itself as a search alternative by enhancing Reddit Answers. Since many people already search "best tattoo artist near me reddit," this could become an even more important platform for building your reputation through community engagement.
What This Means for Your Tattoo Business
These updates point to a few key trends:
Data-driven content is becoming essential - With Instagram's detailed analytics, you'll have no excuse not to know what content works. Use this data to refine your content strategy and create more of what converts viewers into clients.
Platform-native tools get priority - Instagram openly admitting that using their editing app helps reach confirms what many suspected. When possible, use the platform's own tools rather than third-party options.
Quality control is tightening - TikTok's content check feature and Instagram's follower requirements for live streaming show platforms are being more selective about content quality.
Collaboration opportunities are expanding - YouTube's collaboration features suggest we'll see more tools that help creators work together, which could be great for tattoo artists looking to cross-promote or learn from each other.
Action Steps for Your Social Strategy
Really look into the new Instagram analytics when they roll out to your account, use this data to double down on content that converts followers
Consider switching to Instagram Edits for your video content to take advantage of that reach boost
If you're close to 1,000 followers, focus on hitting that milestone to unlock live streaming capabilities
Watch for collaboration opportunities as these features expand; partnering with other artists or creators could expose your work to new audiences
Stay engaged on Reddit if you're not already. As it becomes more search-focused, having a presence there could drive more organic discovery
The social media world keeps evolving, but these changes seem designed to reward authentic creators who engage genuinely with their communities. The key is staying informed and adapting your strategy as these features become available.
What update are you most excited to try? Let me know how you plan to use these new tools in your social media strategy!
