Tattoo Artists, Your Content Is Being Shown to Other Artists, Not Clients

How the algorithm decides who sees your work

Most of your posts aren't being shown to clients. They're being shown to other tattoo artists.

The algorithm only knows what you show it!

The algorithm knows two things about you: you're a tattoo artist and you interact with other tattoo artists.

Here's what it doesn't know: that you're offering a service and that you want non-artists to see your work.

It categorizes you based on behavior, and not intention. The algorithm doesn't differentiate between an artist posting for other artists and an artist posting to get booked.

The loop

Artists are usually the first people to interact. They recognize the work and then they engage quickly.

The platform reads that as: "This content is relevant to tattoo artists." So it pushes it to more tattoo artists.

This is not a bad thing! Engagement helps your content move. Comments are good, but if artists are the only people engaging, the platform keeps looking for more artists.

You're probably already seeing it! Likes, comments and shares from other artists coming in, but not inquiries. And then maybe you have some confusion about why nothing converts.

That doesn't mean your work isn't hitting, but It's landing with the wrong group.

Confusing, right?

Artist engagement is visible. Likes, comments, public praise.

Client engagement isn't. Saves, profile visits, watching multiple posts, and coming back later. Clients may not engage publicly.

What's missing

Most tattoo content assumes people understand the process, know how booking works, and know if they're a good fit.

Other artists fill in those gaps automatically, but clients don't.

Your content isn't bad, but you need to adjust a few things so it's clear who the audience is supposed to be.

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